In the latest consolidation of the fitness industry, 24 Hour Fitness acquired most of the remaining Bally Total Fitness (BTF) clubs. It’s been a long and winding road for BTF; acquisitions, public filings, de-listing’s, multiple bankruptcies and countless CEO’s. The BTF story was tailor made for a B-School text book case on how NOT to […]
Greed, Scams & Scoundrels Fleecing Fitness Centers
As a software provider to fitness clubs, our company has seen its fair share of tricks that are initiated by unscrupulous employees trying to make an extra buck at their facility when no one is looking. As part of our goal to educate the health and fitness industry about the many ways that gyms and […]
Is Your Fitness Center Ready to Switch to Chip Cards?
Nearly 10 years ago there was an acronym that became a buzzword that completely consumed the fitness industry … PCI or Payment Card Industry referencing standards that were introduced in September of 2006 concerning credit and debit card transactions. PCI was everywhere and gyms and fitness centers were utterly immersed in identifying whether or not […]
Welcome to the New Circuit Blog
Circuit Blog has been rewired to address business industry challenges spanning payments, retention, technology, business intelligence and marketing in the health and fitness industry. In addition to staff articles, Circuit Blog welcomes article submissions and guest posts by industry and subject matter experts. Simply email Jennifer Field at jfield (@) motionsoft (dot-net). Our goal is […]
5 Lies Fitness Industry Collection Companies Tell to Rip You Off
The next time you sign up for a gym or fitness center membership, make sure you read the fine print. Your gym or fitness center will be using a club management software application to automate your fitness club check-ins, personal training session billing, group fitness class scheduling and locker rentals among many others. The most […]
Getting Serious About Fitness Industry Retention
I have been part of the fitness industry for close to 15 years, and in that time I have watched our industry implement every trick in the book to address retention challenges. Instead of more tricks, I believe its time to get serious about using tools to focus on data and the tools uncover new […]
