Bootcamp Session #2: Maximizing Member ROI and Retention with Mobile Marketing: Best Practices from the Hospitality and Retail Industries Join mobile industry thought leader Nick Miniello, VP of Sales, Textmunication, on Wednesday, February 8th as he shares important insights, features, and benefits club operators can gain from SMS (short message service) mobile marketing and best […]
Our fascination with Barre: Ballet’s cultural moment in the fitness industry
After dancing with Diana Ross one night to Upside Down and leaving the stage with a standing ovation, I decide I needed to take dance lessons. So I signed up for a ballet class at my university. Ballet class was brutal. Class would start with “ballet pushups.” What sounded relatively easy at first was physically […]
Let’s talk about best practices and fitness club software
First, let’s make sure we’re all on the same page when I say best practices => https://en.wikipedia.org/wiki/Best_practice When it comes to gym equipment, what’s the one thing every gym has in common? <dramatic pause> Every gym buys their equipment from multiple manufacturers. Matrix, Star Trac, Woodway treadmills, Iron Grip dumbbells, Keiser indoor studio bikes, CYBEX ellipticals, […]
Gym management tips and the latest fitness technology news from CES
The gym management theme for the 2017 Digital Bootcamp education series, now in it’s third year, is Cross-Industry Learning and Innovation: Technology Insights and Best Practices Fitness Firms can Gain from the Hospitality and Retail Industries. The Bootcamp is designed to provide tips to help health and fitness club professionals to capitalize on technology innovations […]
Bootcamp Session: The Latest News in Fitness Technology from CES 2017
Register now to hear Emmett Williams, President and Co-founder of MYZONE share key fitness technology takeaways club operators can act on now to drive incremental ROI from 2017 Consumer Electronics Show. Emmett is part of the leadership team at MYZONE that has helped put wearable technology in the forefront of the commercial fitness space. Emmett […]
The Mission of Expanding the Fitness Industry’s Digital IQ
Like a lot of you, I’m excited to attend IHRSA 2017. In Los Angeles, the weather is amazing March. The restaurants are fantastic. The people are inspiring and I get to reconnect with old friends and meet new amazing leaders that are working to revolutionize the fitness industry. If you haven’t seen IHRSA Live Host extraordinaire Shabnam […]
Adam Podber: Technology Summit Thought Leader
Adam Podber, Senior Director of Technology, Blink Fitness The Motionsoft Technology Summit is a club-only event for club professionals in the health and fitness industry. The Summit helps educate club owners and operators by bringing together really smart people from amazing companies to discuss the challenges and opportunities of technology in the fitness industry. Over […]
Warning: You May Never Want to Ski Again
View in “Full Screen” mode to ensure you get the most terrifying experience. Oh, and crank up the volume. Hold on for a very wild ride! A very *lucky* snowboarder got caught in an avalanche and captured the experience through his helmet camera. He was skiing in Whistler, BC. Luckily, he was wearing a Black Diamond Halo […]
2017 Trend: Sport-Focused Fitness Clubs
Who wants to play ball tonight? PickUp USA Fitness, the first and only basketball-focused fitness club concept operating in the United States, is ready to answer the call with four franchise locations operating in Arizona, California, Texas, and Virginia. In fact, you’ll likely to see many more sport-focus fitness club-within-a-club and standalone business concepts. […]
