Bootcamp Session #2: Maximizing Member ROI and Retention with Mobile Marketing: Best Practices from the Hospitality and Retail Industries
Join mobile industry thought leader Nick Miniello, VP of Sales, Textmunication, on Wednesday, February 8th as he shares important insights, features, and benefits club operators can gain from SMS (short message service) mobile marketing and best practices your club can learn from the hospitality and retail industries.
Mobile marketing has become the preferred choice of direct communication in the hospitality and retail industries due to shifting consumer behaviors:
* 97% read rate on SMS versus 18% on email
* 90% of SMS are opened within 5 minutes of receiving text message
* 88% of businesses using Loyalty programs (SMS) are more profitable than those without
*64% of customers have an increased frequency of visits for businesses using SMS
In addition, this Bootcamp session will provide an overview of the technical details concerning how Software Management Systems synchronize seamlessly with SMS platforms through API integration supporting sales, service, operations, and retention.
Club professionals will also learn:
*How to obtain quick ROI with mobile marketing
*How to send creative campaigns for increased revenue and retention
*Key methods to opt-in new members and keep them engaged
*Best practices/compliance measures for sending SMS campaigns
This session is designed for club professionals working in IT, sales, member management, and group fitness class scheduling who need to increase their member base, improve loyalty, and maximize retention.
This session will sell-out quickly. Register now.
